How much does Ahrefs cost?

Ahrefs Lite is $129 per month, Standard $249, Advanced $449 and Enterprise $1,499. Paying yearly saves up to 17%. A basic Starter plan costs $29 per month.

Does Ahrefs have a free trial?

No. Instead, Ahrefs Free gives website owners limited access to Site Explorer and Site Audit at no cost.

What is Ahrefs Brand Radar?

Brand Radar shows how often a brand is mentioned in AI answers across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. The full AI index is an add-on from $199 per month.

Both cover the core SEO jobs. Ahrefs is often preferred for backlink research and has a cleaner interface; Semrush bundles more marketing tools such as content, local and advertising research.

Ahrefs

SEO toolset known for backlink data, keyword research and Brand Radar AI tracking

SEO by Ahrefs Pte. Ltd. No reviews yet

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About Ahrefs

Ahrefs made its name with backlink data, and that is still where many SEOs think it is strongest. Site Explorer shows any website's backlinks, top pages and organic keywords, so you can see exactly why a competitor ranks and what you would need to beat them.

Around that sit Keywords Explorer for research, Site Audit for technical checks, Rank Tracker for your positions and Content Explorer (from the Standard plan) for finding popular content to learn from. Ahrefs also publishes one of the most-read SEO blogs and a free course library, which helps newer team members get up to speed.

Brand Radar is Ahrefs' answer to AI search. It shows how often any brand, yours or a competitor's, appears in AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, and paid plans include some custom prompt checks. Ahrefs has no free trial, but Ahrefs Free gives site owners limited Site Explorer and Site Audit access, and a $29 Starter plan covers basic research.

Ahrefs features

Site Explorer — Backlinks, top pages and organic keywords for any domain or URL.
Keywords Explorer — Keyword ideas with volume, difficulty, clicks data and parent topics.
Site Audit — Technical SEO crawler that flags issues and tracks fixes over time.
Rank Tracker — Monitor your keyword positions and SERP features against competitors.
Brand Radar — See how often brands appear in AI Overviews, ChatGPT, Perplexity, Gemini and Copilot.
Content Explorer — Find popular content on any topic to research and pitch (Standard and up).

Ahrefs pricing

Pricing model: Freemium · From $129/mo · Free plan available

Ahrefs pricing plans
Plan	Price	Includes
Ahrefs Free	Free / month	Limited Site Explorer and Site Audit, For verified site owners
Lite	$129 / month	750 tracked keywords, 5 unverified projects, 150 AI prompt checks per month
Standard	$249 / month	2,000 tracked keywords, Content Explorer and Portfolios, 300 AI prompt checks per month
Advanced	$449 / month	5,000 tracked keywords, Looker Studio integration, 600 AI prompt checks per month
Enterprise	$1499 / month	From 10,000 tracked keywords, SSO, audit log, uncapped API, Annual commitment

Integrations

Google Search Console, Google Analytics, Looker Studio, WordPress

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Frequently asked questions

How much does Ahrefs cost?: Ahrefs Lite is $129 per month, Standard $249, Advanced $449 and Enterprise $1,499. Paying yearly saves up to 17%. A basic Starter plan costs $29 per month.
Does Ahrefs have a free trial?: No. Instead, Ahrefs Free gives website owners limited access to Site Explorer and Site Audit at no cost.
What is Ahrefs Brand Radar?: Brand Radar shows how often a brand is mentioned in AI answers across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. The full AI index is an add-on from $199 per month.
Ahrefs or Semrush?: Both cover the core SEO jobs. Ahrefs is often preferred for backlink research and has a cleaner interface; Semrush bundles more marketing tools such as content, local and advertising research.