SpyFu

SpyFu reveals the organic keywords and paid search ads competitors rank for, with years of historical ranking and ad data. It also includes weekly rank tracking, backlink and lead data, and is used by small businesses, PPC managers and agencies doing competitive research.

Key features

• Competitor keyword research
• PPC ad history
• Weekly rank tracking
• Domain overview PDFs
• Sales leads and contacts
• API access (Pro)

Pricing

SpyFu's paid plans start at $39/month (billed annually). Prices checked on the official pricing page in October 2026 and may change.

Who it's for

SpyFu is used by SMBs, agencies and marketers.