Serpstat

Serpstat is a multi-tool SEO platform offering keyword and competitor research, backlink analysis, rank tracking and site audits, with API access on team plans. Its tiered plans scale from individual consultants to agencies with white-label reporting.

Key features

• Keyword and competitor research
• Rank tracking
• Site audit
• Backlink analysis
• API access
• White-label reports (Agency)

Pricing

Serpstat offers a free trial and paid plans start at $50/month (billed annually). Prices checked on the official pricing page in October 2026 and may change.

Who it's for

Serpstat is used by freelancers, SMBs, agencies and marketers.