Moz

Moz Pro is an SEO toolset from Moz covering keyword research, rank tracking, site crawls and link analysis, and is the home of the Domain Authority metric. It suits small businesses, in-house marketers and agencies that want a straightforward SEO workflow.

Key features

• Keyword Explorer
• Rank tracking
• Site crawl and audit
• Link Explorer
• Domain Authority metric
• On-page optimisation checks

Pricing

Moz Pro offers a free trial and paid plans start at $49/month. Prices checked on the official pricing page in October 2026 and may change.

Who it's for

Moz Pro is used by SMBs, agencies and marketers.