Mixpanel, Inc.

Mixpanel tracks user events across websites and apps to analyze funnels, retention, cohorts and campaign impact, plus session replay, experiments and feature flags. Product and growth marketing teams use it to understand user behavior; pricing is event-based with 1M free monthly events.

Key features

• Funnel and retention analysis
• Cohort segmentation
• Session replay
• Experiments and feature flags
• Data pipelines to warehouses
• Unlimited seats on free plan

Pricing

Mixpanel has a free plan with custom pricing for larger plans. Prices checked on the official pricing page in October 2026 and may change.

Who it's for

Mixpanel is used by startups, SMBs, enterprises, marketers and developers.