Lately

Lately trains a voice model on a brand's past content, then turns long-form text, audio and video into batches of social posts. It schedules them and learns from engagement analytics. It's used by marketing teams, agencies and enterprises running employee advocacy programmes.

Key features

• Long-form to social post repurposing
• Brand voice model
• AI scheduling calendar
• Performance analytics
• RSS feed integration
• Employee advocacy (Enterprise)

Pricing

Lately's paid plans start at $14/month (billed annually). Prices checked on the official pricing page in October 2026 and may change.

Who it's for

Lately is used by marketers, agencies, SMBs and enterprises. It integrates with LinkedIn, Facebook, Instagram, YouTube, Hootsuite and HubSpot.