Clay

Clay lets sales and growth teams build prospect lists, enrich them through waterfalls across 150+ data providers and use AI research agents (Claygent) to gather custom account insights. Higher plans add signals, CRM and warehouse sync, and email sending for automated outbound workflows.

Key features

• Waterfall enrichment across 150+ providers
• Claygent AI research agent
• Buying and job-change signals
• CRM and data warehouse sync
• Ad audience sync

Pricing

Clay has a free plan and paid plans start at $54/month (billed annually). Prices checked on the official pricing page in October 2026 and may change.

Who it's for

Clay is used by sales teams, marketers, agencies and startups. It integrates with Snowflake, BigQuery, Databricks, Postgres, LinkedIn and Meta.