Automattic

Free, open-source e-commerce plugin for WordPress that turns a site into a fully customizable store. Merchants pay only for hosting, optional extensions and payment processing, and can extend it with themes, subscriptions, shipping and marketing add-ons.

Key features

• Unlimited products and orders
• Customizable checkout
• Extension and theme marketplace
• Subscriptions via extension
• Many payment gateway options
• Open REST APIs

Pricing

WooCommerce is free to use. Prices checked on the official pricing page in October 2026 and may change.

Who it's for

WooCommerce is used by SMBs, startups, developers and agencies. It integrates with Stripe, PayPal, Square, Braintree, Mollie and Authorize.net.