Adobe Inc.

Adobe Firefly is Adobe's generative AI app for creating and editing images, video and audio. It combines Adobe's own models with partner models, and its generative credits also work in Photoshop, Illustrator, Premiere, Lightroom and Adobe Express, fitting creative professionals and teams.

Key features

• Text-to-image and image editing
• Video and audio generation
• Partner models from Google, OpenAI and others
• Credits shared across Adobe apps
• Team licenses

Pricing

Adobe Firefly has a free plan and paid plans start at $9.99/month. Prices checked on the official pricing page in October 2026 and may change.

Who it's for

Adobe Firefly is used by freelancers, agencies, marketers and enterprises. It integrates with Photoshop, Illustrator, Premiere, Lightroom and Adobe Express.