Apple Event Live Coverage Today at 10 AM PDT

Submitted by lalit on August 7, 2007 - 2:57am.

Apple will have a Press Event today at the Town Hall in Cupertino. We will bring you coverage of the Event on this website. Tune in at 10 AM PDT and 1 PM EDT for the latest from Apple.

The Event will start in less then 15 minutes and everyone here feels that Apple will definitely release new iMacs.

Apple Store is offline now. and the event is about to start in few minutes.

On Stage there is a large object like a 30" screen under black  cloak, is it the new iMac?

Steve comes to the stage and talks about the Mac and the tremendous momentum Mac has generated.


Now Steve talks about iMac and how its a very clean design. he says iMac is a very successful product. how can we improve iMac by using  Aluminum and glass. which we use in all our Pro product.

" This is the new iMac design it has USB2.0, Firewire 400 and Firewire 800. Slot load Superdrive , iSight camera and Microphone. the new iMac will come in 20" and 24" and customers say they love glossy displays."

" New iMac also new keyboard you might have seen it on web just .33" with full complement of keys"

"what about the inside up to 2.4Ghz Core 2 Extreme processor up to 4GB of memory. ATI Radeon HD graphics card Up to 1 TB hard drive, 802.11n and Bluetooth built in. Today we're replacing the 24" lowering price by $200 and replacing the 17 inch with 20" for $1199 model."

" Want to see our new ad" plays the new iMac ad.

so three models 20", 2Ghz and ATI HD 2400XT for $1199

20", 2.4GHz and ATI hd 2600 Pro for $1499

24" 2.4 GHz and ATI HD 2600 Pro for $1799

Now he is talking about Application. " Apple invented category of digital lifestyle application. Introducing iLife 08 Totally new biggest jump since we introduced it. We're replacing one of the apps with something that takes it to a new level." 

"iPhoto. We're adding "Events". Digital cameras have made it so easy and inexpensive, photo libraries have grown, not unusual to find photo library with 5 or 6 thousand photos. It's getting hard to find 'em. We make albums, go to some event, take photos, and look what's happened. We have tons of albums. They're centered around events. Birthday party, family reunion. We label the albums. We have a computer, we could do this automatically. Automatically makes events out of your photos. Around 50 photos per avg per event. What that means is, instead of looking through 5K, you're just looking through 100 events. Makes photos manageable again. What photos go in an event? When it automatically makes an event, what does it do? All photos taken in a day. All photos yesterday, put in an event. photos taken two days ago in an event, and so on. What happens if I go to a b-day party in the morning and wedding in the afternoon? Just pick first photo and splits automatically into two events. Multi-day events can be joined together into single event.  With iPhoto '08, can hide photos and see only ones you like, but then later bring them back and view them. Only see photos starred three stars and above. Copy photo adjustments for a single photo and paste them into the rest of the pics you've taken at the same time. New books and calendars. Dust cover on the front. Calendars have been popular, offering ones that are 75% bigger at the same price."

" Announcing .Mac web gallery works hand in glove with iPhoto 08. what does it do? has on button photo sharing, integrated into iphoto 08. Makes web gallery, uploads automatically. Now people that veiw photos, if yo let them, can download print quality downloads. users can contribute photos from anywhere. out with your iPhone, we've added "send to web gallery" on your iphone. Pick one, emails to special address, that photo will show up on your web gallery. View others web galleries right on your iPhone, great IPhone experience, fully integrated".

"Next Up: iMovies. Got one library for all video you've shot. can scrool through it all just like our photos. Can rediscover and enjoy all you video as well as make movies more quickly. Takes video from any source. HDV, still cameras that do video, brand new AVCHD camcorders. Allows for super fast movie creation. You can go to share menu, make version for iTunes. Watch on computer, iPod, iPhone, Apple TV. Put on .Mac web gallery."

  "We're slinging around HD video we've taken. You can imagine making a movie in 20 minutes. It's very well thought through. Can share it, pick resolutions that I want. One of things I want to show you is .Mac Web Gallery. put a few movies on there. You can see, it's higher res than a DVD, anyone can see this. This is the movie our video engineered made. You can make it in 20 minutes and put it on the web. This is a much better and much faster way to do it. There's a mobile resolution for watching on your iPhone. If you want, people can download to their own computer as well."

"So now i'd like to talk aboutiWeb. Enhanced version of iWeb, makes better website. Live web widgets. add google maps, we've made it so that you can put it right in. another thing you can add is Google Adsense. personal domain support. If you have a personal domain, that's now supported."

"iDVD There are some people who still want to make DVDs, we're adding pro encoding, new themes. Really high production values. We're making even better with iDVD and iLife 08."

 "GarageBand, multi-take recording. Magic GarageBand, way to experiment, best way to communicate is just to show you. Let me show you." Demo time! "Magic GarageBand gives me genres to play with: blues, rock, jazz, country, reggae, funk, latin, another rock style, and slow blues. I'm going to audition latin. Gives me little jazz club with my instruments." Looks like you can switch instruments playing each part of the preloaded track. Changing violin to trumpet, removing the drums. "When I've got something I like, can add my own voice and instruments, loops, change around however I want to. Way for musicians and non-musicians alike to get into GarageBand. That's GarageBand. And these are the five new apps in iLife '08. Sells for just $79, one of the best bargains on the planet. Available today."

"iLife ships free with all new Macs, Starting today. That's iLife. We talked also about .Mac. Series of great services, now we're adding Web Gallery. Also, offering 1GB of Storage. That might be a little small. Offering all subscribers 10 GB of storage. .Mac $99.95, one year subscription."

"That leaves iWork. Keynote and Pages. New iWork 08. New Keynote, new text effect, new transitions, instant Alpha. Keynote generates animations for you. so, these are some of the features as part of keynote 08."

" So Pages, this is a word processor optimized for page laout, but some wanted just a word processor. So now it's super easy to do both. Want WP, just get that, want page layout get great page layout. Distinct modes. Get contextual format bar. Text, photo, table. Built-in change tracking, compatible with word document. And 140 Apple designed templates, have cool templates built-in. so that's pages"

" We've got keynote and Pages, but when you think of productivity, think of third app: Numbers, a spreadsheet for the rest of us. Done in the style of Keynote and Pages. We've got intelligent tables. Readable formulas. Checkboxes and slider. Sort and filter, pick column and just sort. Want to change formatting of one part without screwing up the other part. Numbers let s you have multiple formats on single page. Can make gorgeous looking spreadsheets very quickly. Customizable templates, use what we supply or create your own. And of course, import and export all Excel documents."

 " We've got iLife 08, .Mac, iWork 08, all work with Tiger, all will work with leopard when we introduce it later this year. This is what we've got for you this morning. We can do something we don't normall do because of this more intimate setting Q&A."

Tim Cook (COO) and Phil Schiller (product marketing) are on stage with steve.


"How well will you market this ecosystem to consumers, and show how seamlessly all this stuff works together?"

Steve: "We've got a phenomenal customer base, they show their friends and their friends get jealous."

"Why are you not participating in Intel Inside program and not putting stickers on your Macs?"

Steve: "What can I say? We like our own stickers better. Don't get me wrong, we love Intel, combined with our OS, we've really tuned them well together. Everyone knows we use Intel processors, we'd rather tell them about the product inside the box."

Phil: "Too much stuff on PC box, stickers on laptop, trialware, You don't have to peel stuff off."

"How thin are the iMacs?"

Steve: "Really thin. You'll get your hands on it in a minute, but they're appreciably thinner."

"Two thirds of your products on mobile side, where do things go on the Mac side."

Steve: "Desktops still an important part. Don't require miniaturization of notebook, can offer bigger keyboards, screens, lower cost. Some consumers will want to own both. We think iMac has bright future ahead of it."

Didn't mention Mac mini today how is ti doing?

Tim: " We're refreshing the mini today."

"Looking at what you've done with the iPhone, there's volatility in the stock. How satisfied that the product is on track?"

Steve: "We think the iPhone is a pretty strong success, we think most of the world sees it that way too. We're really happy with how it's going."

"How is Apple TV today? How does it fit into Mac?"

Steve: "We're here to talk about Mac, we'll have some news for the Apple TV soon, but nothing to talk about today."

"What about AMD chips?"

Steve: "We use Intel chips"

"What about the iMac in business?"

Tim: "We're seeing a lot of growth in business use. Mac is growing and a lot of that is business."

Steve: "A lot of other apps that run on the Mac, MSFT Office. But don't discount that more and more of business is communication, so lots of people have to sell internally, and they're excited about the tools we're offering. We see the iMac having some traction in business."

"With someone editing movies and going to publish, why not support HD uploads?"

Steve: "We do. Turns out that HD camcorders don't have sensors that are full HD, so they produce images that are slightly lower than HD, but are still stellar. We use that res, which is close, but not quite HD. Best you can do under $10k" Uh, that's not quite right, is it?

"Introduced multitouch on iPhone, what about for the Mac?"

Steve: "Makes sense for the iPhone, not sure it makes sense in the Mac. Classify that as a research project."

"There has been a suggestion that Apple appeals to smaller elite than mass customer base. Is it your goal to overtake PC in marketshare?"

Steve: "Goal is to make the best PC in the world, and make something we can recommend to family in friends. There is some stuff in our industry we wouldn't be proud to ship. We can't ship junk. Thresholds we just can't cross. But we want to make the best personal computers in the industry. Our products are usually not premium priced. Price our competitors' computers, and add in all the extras, we're competitive. We don't offer stripped down products. We compare favorably. Thank you very much for coming today."

That's all for today!

 More details: Engadget