Samsung Joins the Mobile OS Race with Bada

Submitted by lalit on November 10, 2009 - 8:01am.

Samsung has announced the launch of its own open mobile platform called bada. Samsung chose the name ‘bada’, which means ocean in Korean, to convey the openness of the platform and limitless potential the new platform will offer developers.

Samsung hasn’t provided much technical information about the new platform, but claims that bada is simple for developers and very developer-friendly, especially for web centric application development. Samsung says that not just the main features, but also the core OS will be open source, allowing developers to tweak basic functions like contacts, dialer and other utilities, which is off limits in most mobile OSes.

“By opening Samsung’s mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible smartphones.” Said Dr Hosoo Lee, Executive Vice President and Head of Media Solution Center at Samsung Electronics. “bada will be Samsung’s landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.”

Samsung will host an official launch event for bada in London, UK in December and will also unveil its bada software development kit (SDK) to developers for the first time on this date. You can get more information about bada on Samsung’s website.