Samsung NX100 Mirrorless Camera with New i-Function Lens

Submitted by lalit on September 14, 2010 - 1:08pm.

Samsung today announced the launch of NX100 successor of the NX10 and the camera shares features such as APS-C size sensor, 3-inch AMOLED and mirrorless camera design. The NX100 adds new unique i-Function Lens to the mix that communicates with the camera for better image quality. Samsung says that conventional lenses are passive in controlling camera settings, whereas the i-Function lens communicates with camera to deliver total image control with fast manual settings. The lens has i-Function button, which allows users to scroll through manual settings, and a focus ring, which is used to easily change parameters for each setting.

"Our aim is to dominate the mirrorless camera market in the same way that we do in the DualView category, and the new NX100 is the embodiment of that goal," said Mr. SangJin Park, President of Samsung Digital Imaging Division, Samsung Electronics. "We are the first to create a mirrorless camera with high quality imaging technology which has been designed based on intuitive consumer insights from our in-depth consumer research. This is why we believe that the NX100, alongside the NX10, will cement our leadership in this growing field. Our unique and pioneering i-Function Lens stands out from the competition as an example of our unparalleled innovation, which will appeal to every photographer."

The NX100 comes with 14.6-megapixel sensor, 3-inch AMOLED screen, 720p video recording and ISO range of 100 to 3200. The NX100 will be equipped with a range of i-Function lenses including a compact zoom 20-50mm lens to provide both high image quality and portability. A small and light 20mm wide angle Pancake lens will be introduced shortly after. Two additional specialized lenses will be available in the first half of 2011 – a 60mm Macro lens and 18-200mm Super Zoom lens. To expand the lens line-up even further, three more lenses will be introduced by the second half of 2011, including 16mm, 85mm, and 16-80mm lenses. The NX system will be further enhanced with more accessories, including an Electronic Viewfinder, Flash and GPS tracker to capture your exact geographical location.

No word on price or release date yet. Checkout the introductory video of the NX100 below.