UK’s Advertising Authority Bans Apple iPhone Ad for Internet

Submitted by lalit on August 27, 2008 - 8:14am.

Guardian is reporting that UK’s Advertising Standards Authority’s have banned TV ad for Apple’s iPhone showing the Internet navigation prowess of the iPhone. The ad was banned when two complaints were received saying that the ad was misleading consumers because iPhone did not support Flash or Java, which are both integral to many web pages.
The ad showed iPhone’s Internet capabilities by zooming in on a weather forecast for Cape Town and a map of how to get to Heathrow airport. Then a voice says, “You never know which part of the internet you’ll need… which is why all the parts of the Internet are on the iPhone.”
None of the content shown in the ad used flash or Java and nowhere in the ad Apple says it supports either technologies. But Advertising Standards Authority said that claims made by Apple implied that “users would be able to access all websites and see them in their entirety”. And because the ad had not explained the limitations of the iPhone, the ASA concluded that “the as gave a misleading impression of the Internet capabilities of iPhone”.
Just imagine if Advertising Standards Authority applies such principles on all the ads that air on TV, we won’t see 90 percent of ads anymore.