Apple Working on Apple TV Update

Submitted by lalit on July 2, 2010 - 11:17am.

It has been rumored for past few months that Apple is planning to update both the Apple TV software and hardware very soon. And now NY Times is reporting that Apple TV would be getting a major overhaul with completely new user interface and maybe new hardware also. The news website wrote:

According to several people familiar with Apple’s television-related efforts, the company is working on an update to its television software, and will offer a completely redesigned interface for it. These people refused to be identified because they are not authorized to speak publicly about Apple’s upcoming products. And company officials declined to comment about any plans for the Apple TV or for other television-related products.

But the people familiar with Apple’s television efforts offered some details. They said it was not clear whether the company would create an entirely new product as well as update the software. They also said Apple might base a new television design on its iOS operating system, which is on the iPhone, iPad and iPod Touch.

One person familiar with the company’s newly hired employees said Apple has recently hired several user interface and graphics designers who have a background in broadcast design for television.

Another person, who recently left Apple and was involved with the company’s television group, said some of the more advanced work on the next version of the TV is not taking place within the Apple TV group, but within another design group in the company—this could signal an entirely new product.

Last month, it was rumored that Apple is working on new Apple TV hardware that will be based on Apple’s A4 processor and use iOS. The new device would be very small with few ports and was described as iPhone without screen. Also the new Apple TV would cost considerable less at $99 than the current model ($229). Our sources say that announcement regarding new Apple TV should come along with new iPod launch in September. It will be interesting to see what Apple has up its sleeve to compete with Google TV.