Google Joins Intel, Sony and Logitech to Bring Google TV Platform

Submitted by lalit on May 20, 2010 - 9:08pm.

Google announced today the development of Google TV – an open platform that adds the power of the web to the television viewing experience, ushering in a new category of devices for the living room. Intel, Sony, and Logitech, together with Best Buy, DISH Network and Adobe, joined Google on stage to announce their support for Google TV.

Google TV is based on the Android platform and runs the Google Chrome web browser. Users can access all of their usual TV channels as well as a world of Internet and cloud-based information and applications, including rich Adobe Flash based content – all from the comfort of their own living room and with the same simplicity as browsing the web. When coupled with the Intel Atom processor CE4100, Intel’s latest system-on-a-chip designed specifically for consumer electronics, the new platform will offer home theatre quality A/V performance. Sony and Logitech said they would be delivering products based on the new Intel Atom processor and running Google TV later this year. While Google TV is designed to work with any TV operator, at launch the user experience will be fully optimized when paired with DISH Network.

The Google TV will include ability to watch streaming video from leading content platforms, including Netflix, Amazon Video On Demand, and YouTube. Google TV will also have the capability to run apps from the Android Market. Google TV will have an integrated search feature to help viewers easily find relevant content across over-the-air and pay-TV channel listings, DVR, and the Internet, as well as a picture-in-picture layout to access multiple windows simultaneously. Google TV also features an innovative home screen to help viewers quickly organize their favorite content and personalize their TV viewing experience.

Products based on Google TV platform will come to the market by fall 2010. You can get more information about Google TV here. We have also added the introductory video of Google TV below.