RIM Launches BlackBerry App World

Submitted by lalit on April 1, 2009 - 6:39am.

RIM today launched its answer to Apple’s App Store – BlackBerry App World. The on-device and online application store for BlackBerry smartphones brings together a broad mix of personal and business applications for users.

BlackBerry users can download the BlackBerry App World application to their smartphone by visiting BlackBerry’s App World website via the web browser on the their handsets. The App World application is designed to automatically present the relevant catalog of applications available for a user’s specific BlackBerry smartphone model. The store works on both WiFi and cellular networks.

The BlackBerry App World features Front Page Carousel, top downloads, application categories, search, reviews, recommend and application storage. More than 1,000 free and for-purchase applications will by available by end of this week on the store from various popular brands. The BlackBerry App World is available for BlackBerry smartphones with a trackball or touchscreen running BlackBerry device software 4.2 or higher.