Apple Calling Next Generation Tablet “iPad HD” will be a Big Mistake

Submitted by lalit on March 6, 2012 - 7:37pm.

Every other tech website is now reporting that Apple’s next generation iPad 3 will be called “iPad HD” because it will have higher resolution display. However, I believe that calling the new iPad model “iPad HD” will be a big mistake, especially for marketing purposes. Here are some of the reasons behind my thinking.

You can call a display HD (high definition) as soon as it has more the 720 lines horizontally and the original iPad had 768 lines. Apple could have easily called it iPad HD. A 1080p full HD display has 1920 x 1080 resolution, which is higher than the original iPad, but will be way lower than the iPad 3’s 2048 x 1536 resolution Retina display. So calling the new tablet “iPad HD” will be like dumbing down Apple’s actual technical achievement with iPad 3’s Retina display.

In fact, iPad 3’s 2048 x 1536 resolution will be even higher than a 2K display that has 2048 x 1080 resolution, that’s 456 more pixels vertically than a 2K display. iPad 3’s resolution will be somewhere between a 2K and a 3K display.

Another point to consider, a big Full HD display has about 2 million pixels, while the small 9.7-inch Retina display on iPad 3 will have 3.1 million pixels, a 50% increase in pixel density that to at less than 1/3 the size when compared to most HD displays. That’s an ultra high definition (UHD) territory, but I doubt Apple will call the next iPad “iPad UHD”.

The Retina display is the main feature of next generation iPad and diluting the Retina brand by calling the next generation Apple tablet iPad HD will be a big mistake. As most of the next generation Android tablet that will be launched to compete with iPad 3 will have a 1080p screen, (Android tablet makers won’t be able to get their hands on Retina display because of both price and very high demand from Apple) and they will also be named Galaxy Tab HD, IdeaPad HD and so on. Why would Apple want to join that race with a superior product?