Microsoft Unveils Windows Phone 7 Series with Very Positive Initial Impressions

Submitted by lalit on February 15, 2010 - 4:03pm.

Microsoft today unveiled the next generation Windows Phone 7 Series that offers completely new approach to smartphone software. With Windows Phone 7, Microsoft has started from scratch to bring truly integrated experiences by combining Xbox Live, Zune platform, social networking and productivity applications. Microsoft calls this approach “Designed for Life in Motion”.

The Start screen now features “live tiles” that dynamically update and show real time content directly on the home screen.  Users can create and rearrange the tiles and the tiles offer direct access to phone, social networking, pictures, friend profiles, email, Xbox Live and other features of the new OS.

To improve integrated experience further Microsoft has added new feature called Windows Phone hubs that bring together related content from the web, applications and services into a single view to simplify common tasks. Windows Phone 7 Series includes six hubs People, Pictures, Games, Music + Video, Marketplace and Office. As you would have guessed People is for social networking, Pictures is for photo galleries and services like Flickr, Games is for Xbox live integration, Music + Video is for Zune software integration, Marketplace is for applications and Office is for productivity softwares.

On the hardware side, Microsoft for the first time will follow a very vertical approach. The company will dictate specifications like CPU, screen resolution, aspect ratio, memory, camera and button configurations with manufacturing partners. For example, the front of every Windows Phone 7 will have only three buttons back, start and Bing search. Also carriers and manufacturing partners won’t be allowed to use UI customizations like Sense or TouchWiz.

Initial impressions of the new smartphone OS from Microsoft has been very positive. Most tech websites are calling Windows Phone 7 Series original, refreshing and fast. Everyone is appreciating the typography and animations used in the new UI. Engadget wrote in their hands-on preview “And honestly, for the first time, we’re excited about Microsoft in the mobile space.”

Phones based on Windows Phone 7 Series will ship by holiday 2010. We have added a video showcasing the features of the new OS and we have also added  hands-on video from Engadget below.