Is Amazon Kindle Hit, Flop or What?Submitted by lalit on July 6, 2008 - 7:45pm.
Depending on what news website you visit, you will get different impressions about Amazon Kindle’s sales. If you go to Amazon’s press release or Amazon's top electronics section you will get the impression that it is the best selling electronic product since iPod. But if you visit any news website like Seeking Alpha or UPI you will get mixed opinions. No news website is saying that Kindle is an out-and-out success. Amazon has also not released any sales numbers for the Kindle even though it has been on the market for more than six months. Amazon’s CEO Jeff Bezos issued a press release calling the Kindle a “huge success” and a “revolutionary” device. But again he didn’t announce any numbers. Steve Weinstein an analyst with Pacific Crest told the San Francisco Chronicle that Amazon moved 40,000 units per month of Kindle so far this year and could sell between 700,000 and 800,000 of the devices by end of 2008. Now the problem with these numbers is that if Amazon wants to achieve 800,000 Kindle sales this year, they have to more than double their sales for next six months. Even If Amazon is selling 800,000 Kindles this year, I don’t think it’s a high success, it might be moderately successful product but anything less than a million per year is not huge success in today’s market.
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