iShare Smartphone Survey: ‘iPhone’ Generates Most Interest in Japan

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Submitted by lalit on July 3, 2008 - 7:34pm.

iShare announced the result of their latest smartphone survey in Japan. When the company asked which upcoming smartphone the users were interested in, 57.9% respondents named iPhone. Willcom’s D4 came in second with 35.8% votes, followed by Willcom 03 with 33.1% vote. BlackBerry came in sixth with just 8.8% respondents showing interest in the upcoming RIM device. When the respondents were asked what design property they look for in a phone, 68.6% percent said lightness, followed by compactness at 38.1% and slimness at 37.2%. Only 13% of the respondents used data communications on their mobile phone and the number one reason given by the respondents for the small percentage was “monthly network access fees”. In a survey done last month by iShare for all the users planning to buy a mobile phone in Japan, only 9% were planning to go for the iPhone. Just imagine how low the interest numbers are for other smartphones (Blackberry will be less than 1 percent) compared to regular mobile phones in Japan.