NVIDIA Wants to Help Rivals Beat iPhone

Submitted by lalit on June 6, 2008 - 5:49pm.

NVIDIA’s CEO Jen-Hsun Huang said in an interview that iPhone has a great computer chip with a high-performance graphics core, something that helps establish it as the world’s first legitimate mobile Internet device. According to NVIDIA most companies don’t have their own chip designers and cannot design a phone with same interface design and capabilities as the iPhone. Huang says that the new Tegra platform from NVIDIA can help those companies to leapfrog the iPhone in interface design and graphics capabilities. NVIDIA can definitely help companies in designing better graphics technology for mobile phone but interface is a totally different game. Apple is one of the very few companies that designs both software and hardware for its products. NVIDIA is just a graphics chip maker they have no track record of software design. The Tegra demo unit that was show by NVIDIA had very impressive graphics but user interface was really bad. iPhone’s success is a result of hardware design, software design and great user interface and to mimic that will be really difficult for any company.