Intel doesn’t want NVIDIA Inside Netbooks

Submitted by lalit on December 24, 2008 - 10:27am.

Last week, NVIDIA announced their new 9400M based Ion platform for netbooks. The Ion platform combined GeForce 9400M graphics card with Intel Atom processor on a Pico-ITX mainboard. The only problem with the Ion platform was that Intel only sells Atom CPUs as a bundle with corresponding chipsets. Meaning, one can’t just buy Atom processor and use it with any mainboard.
In an internal statement distributed to hardware makers recently, Intel has again confirmed that it won’t sell the Atom CPU separately. Atom will only be available as a bundle with either 945GSE or 945GC chipsets. Intel further added that it has no plans to validate or form partnership with NVIDIA to support Ion platform.
So, why is Intel against NVIDIA’s Ion platform? Well, there are two main reasons for this, one Intel doesn’t want to loss its grip on netbook market and second Intel’s integrated GPU is not even comparable to 9400M GPU. Almost all the netbooks in the market today use Intel’s processor and chipset. If NVIDIA’s Ion platform performs way better (NVIDIA claims it is 10x faster) than Intel’s solution, at around the same price point, Intel will start losing sales of their chipset. Additionally, netbook makers will also realize that they can use other CPUs from AMD or VIA and gain good performance, which is bad for Intel.
The second problem for Intel is their present integrated graphics solutions are not even comparable to 9400M. In fact, the next gen integrated graphics solutions that Intel will release later in 2009 will also not come close to 9400M. So in short, Intel has nothing that can compete with NVIDIA’s Ion platform and hence it’s better for Intel to not support NVIDIA.
[Via DigiTimes]