Samsung Formally Launches ‘bada’ Smartphone Platform

Submitted by lalit on December 9, 2009 - 3:09pm.

Yesterday, Samsung unveiled its “bada” smartphone platform and showcased the bada SDK for partners and developers at an event in London. According to Samsung, the new smartphone platform will provide unique benefits and unprecedented opportunities to developers, mobile operators and consumers.

“In providing Samsung bada, I believe that Samsung will become a true leader in the mobile industry; offering a wider range of smartphone choices for consumers,” Dr Hosoo Lee, Executive Vice President and Head of the Media Solution Center at Samsung Electronics said. “At the same time, Samsung bada presents a powerful opportunity for developers to get their applications onto an unprecedented number of Samsung devices across the world.”

The main features of Samsung bada smartphone platform are:

  • User-interactive: Based on Samsung’s signature TouchWiz User Interface, Samsung bada platform provides an easy, simple, and intuitive UI without compromising efficiency. To enhance creativity and user interactivity, Samsung bada provides flash control, web control, motion sensing, fine-tuned vibration control, and face detection. Also, it supports sensor-based, context-aware applications. By using various sensors such as accelerometers, tilt, weather, proximity, and activity sensors, application developers can easily implement context-aware interactive applications.
  • Service-oriented: Samsung bada differentiates its position by supporting various service-centric features such as social networking, device synchronization, content management, location-based services, and commerce services - all supported by back-end bada servers. These groundbreaking developer-friendly features support developers to implement various services without additional effort.
  • Open and configurable: Samsung bada enables developers to take full advantage of mobile device capabilities to create compelling applications with ease. Applications can use device functions to make phone calls, send messages, or access the contact list. Also, various service applications can share information such as personal profiles, social relations, schedules, or contents with a simple user confirmation in order to provide services with greater personal relevance and cooperative service extension. The flexibility of the bada platform makes it applicable to a wide range of devices than any other mobile operating system.

Samsung didn’t show that actual platform running on any prototype phone. But the company said that the SDK is available now on bada’s website, where you can also get more information about the platform. The company demoed the conceptual UI for bada, which is shown in the video below.