Is Greenpeace Just Targeting Apple for Publicity?

Submitted by lalit on December 8, 2008 - 2:20pm.

Arik Hesseldahl of Business Week has posted a very compelling argument about Greenpeace’s ever changing rules when it comes to all things Apple. He compares the ranking Greenpeace give to HP and Dell with Apple. He points out that even though Dell backed away from its commitment to eliminate the harmful chemicals BFRs and PVC from its product lineup by 2009 their score dipped only slightly. But, on the other hand, Apple scored a zero in principle of environmental policy just because they didn’t use the right word “the precautionary principle” in its environmental statements.
Arik says Greenpeace’s scoring system feels like a football field where the location of the goal line keeps changing. He further adds that “Having made so many changes on the environmental front in last year alone, from cleaner products to wider disclosure than ever before, Apple is getting very little credit – too little, in my book.”
We totally agree with Arik and believe that Greenpeace is using Apple’s name just for publicity. It is the same as when researchers use iPod’s name for hearing loss problems. Headphones and not iPod cause hearing loss.  Using headphones with loud volume will cause hearing loss whether you use iPod, Zune or any other MP3 player. But, researchers use iPod’s name to get more media attention, no one will care if they said Sony or any other headphones could cause hearing loss.
In short, Greenpeace’s ever changing goal post for Apple is just for publicity, as most publication and media won’t care about Greenpeace if their headline is ‘Dell or HP ranked low on environment friendliness’.