Fujifilm Announce Plans for Mirrorless Camera and Unveils High-end Superzoom X-S1 Camera

Submitted by lalit on October 5, 2011 - 6:27pm.

Like every other camera maker, Fujifilm also joined the mirrorless interchangeable camera race today. Fujifilm’s President and Chief Executive Officer, Shigetaka Komori today announced at a press conference in Tokyo that the company would launch its mirrorless camera lineup in spring 2012. Komori said, “Fujifilm will launch in spring 2012, a mirrorless camera system with interchangeable lenses. The clear objective in the development of lenses, sensor and processor technology is to achieve the highest image quality.”

Fujifilm aims to built the mirrorless camera system around larger sensor with ‘resolution and low noise that will surpass the 35mm full size sensor’. However, Fujifilm executives clarified it doesn’t mean the sensor will be bigger than 35mm, but it will perform better than 35mm sensor. Fujifilm will announce specifications and pricing shortly before launching the new mirrorless camera.

Along with the mirrorless camera announcement, Fujifilm also launched a high-end superzoom camera X-S1 that is based on bigger 2/3” EXR CMOS sensor. Most superzoom cameras on the market today use smaller 1/2.3” sensor. Fujifilm says that by using bigger sensor they aim to bring better color reproduction and shaper images to superzoom camera category. Other features of X-S1 are 26X optical zoom and 24-624mm F 2.8-5.3 zoom lens. Fujifilm only showed a prototype of the X-S1 camera and has not announced pricing or shipping date yet.