Apple in Talk with Print Publications About Tablet

Submitted by lalit on September 30, 2009 - 11:12am.

Gizmodo is reporting that Apple is in talks with several media companies rooted in print, negotiating content for a “new device”. Apple is not just going for e-books or magazines, but they are aiming to redefine the whole print media. Apple is working hard with various print outlets to add print content to iTunes store for the new device.

Two people related to NY Times have separately told Gizmodo that Apple approached the company to talk about putting the paper on a “new device”. Textbook publishers McGraw Hill and Oberlin Press are also working with Apple to move textbooks to iTunes store. The electronic textbooks would be sold for a fraction of the cost, cutting out bookstores and creating a landslide market shift by means of huge price differential.

According to Gizmodo, Apple is also in talks with one of the largest magazine groups. Both companies have exchanged ideas on future of publication and presented several mockups of magazines in interactive form. Gizmodo says that “they haven’t heard anything about traditional book publishers being approached yet, but given the scope of the rest of the publishing industry’s involvement, it’s not hard to imagine they’re on board as well.”

Like we wrote yesterday, Gizmodo also says that Apple will announce the new tablet in January. And Apple’s eventual goal with the new device is to have publishers create hybridized content that draws from audio, video, interactive graphics in books, magazines and newspapers.