Canon Announces PowerShot S100 and PowerShot SX40 HS Featuring Digic 5 Image Processor

Submitted by lalit on September 15, 2011 - 6:23pm.

Canon today announced successor to its highly successful S95 compact camera, the new PowerShot S100, as well as a new superzoom camera PowerShot SX40 HS. Both the cameras are designed to offer superb low light performance and increased overall speed with new Digic 5 processor, HS System, High-speed Burst HQ and Intelligent IS. The new Digic 5 image processor improves the noise reduction and advanced Multi-area White Balance optimizing color tones of both subject and background under multiple light sources.

"Photo enthusiasts are always on the search for that next great camera to help them achieve the best results," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A. "The inclusion of the new DIGIC 5 image processor and Full HD recording capabilities on both new models will provide users with the tools needed to capture brilliant images and videos as they continue their photographic journey."

PowerShot S100 features a new 12.1-megapixel CMOS sensor with 24-120mm wide-angle f/2.0 lens for 5x optical zoom. It also has ISO sensitivity of up to 6400 for low light performance. Other features on the camera are 3-inch LCD screen, GPS functionality, RAW + JPEG support and 1080p video recording. The PowerShot S100 will be available in either black or silver, and it will ship in November priced $429.99.

PowerShot SX40 HS features a 12.1-megapixel CMOS sensor with 35x optical zoom lens (24mm-840mm). The camera has ISO range of up to 3200, 2.7-inch vari-angle LCD, Smart Auto, 1080p video recording, Zoom Framing Assist button and 32 predefined shooting situations. The PowerShot SX40 HS will ship in late September priced $429.99.