Intel Executive Shows Working Haswell Prototype and Reveals More Details About Ivy Bridge

Submitted by lalit on September 14, 2011 - 6:21pm.

At Intel Developer Forum (IDF) 2011 in San Francisco, Ultrabook are all the rage, and every Intel executive is talking about these thin and light laptop designs inspired by Apple’s MacBook Air lineup. Mooly Eden, Vice president and general manager of the PC Client Group at Intel, said in his keynote today that personal computing experience is undergoing another fundamental transformation with Ultrabook devices based on 2nd generation Intel Core processors. And this transformation will gain further momentum with introduction of next generation Ivy Bridge processors in 2012 and Haswell processors in 2013.

Eden gave the IDF audience a preview of the processor that will power 2012 Ultrabook devices -- the 3rd generation Intel Core processor (codenamed "Ivy Bridge"). Expected to be available in systems in the first half of 2012, it will deliver greater performance and energy efficiency. Intel also redesigned the processor graphics to provide better video and gaming experiences.

Eden previewed six pre-production Ultrabook designs that are based on 3rd generation Intel Core processors and said he expects a large selection of devices for people worldwide in 2012.

According to Intel, the Ultrabook vision is a multi-year, industry-wide effort that will roll out in three phases. Eden said phase one is in process and will be realized this holiday season with the introduction of the first Ultrabook devices, while phase two will begin with the launch of Intel's 3rd generation Core processors in the first half of 2012. In 2013, Intel will introduce its next-generation, 22nm "Haswell" processor, signaling phase three of the transition to Ultrabook devices. Eden demonstrated "Haswell" running multiple applications at one time on stage at IDF. Devices powered by the future chip will ultimately transform the personal computing experience as a result of the new levels of power savings in the processor that will help provide more than 10 days of connected standby battery life, as well as give people the most complete and satisfying computing experience.

Check out the video below in which Mooly shows the Haswell processor and a prototype system running on the chip. This shows that Intel already has working prototypes of next two generations of processors and that each generation will bring better performance and lower power consumption resulting in more powerful Ultrabooks and MacBook Airs.