Google Announces Android Market, How Open the Market will Really Be?

Submitted by lalit on August 29, 2008 - 2:00pm.

Google has posted on the Android Blog that Android Market, an App store like solution will be offered for Google’s Android based phones. The post goes as follows:

Developers will be able to make their content available on an open service hosted by Google that features a feedback and rating system similar to YouTube. We chose the term “market” rather than “store” because we feel that developers should have an open and unobstructed environment to make their content available. Similar to YouTube, content can debut in the marketplace after only three simple steps: register as a merchant, upload and describe your content and publish it. We also intend to provide developers with a useful dashboard and analytics to help drive their business and ultimately improve their offerings.

It all sounds very good, but there is only one problem – carriers. Will the cellphone carriers adopt the open and unobstructed environment for all content policy? For example, Is Verizon going to allow WiFi on it devices to take advantage of WiFi enabled application or will any carrier allow tethering applications on their network/devices. Whatever Google might claims, but the truth is Android market will be open and unobstructed to the extent that the carriers will allow and Google can’t do anything about it.