Sony NEX-C3 World’s Smallest, Lightest Interchangeable Lens Camera

Submitted by lalit on June 8, 2011 - 8:43am.

Sony today announced NEX-C3 featuring 16.2-megapixel sensor and 720p video recording. Sony claims new NEX-C3 is the world's smallest, lightest interchangeable lens camera with an APS-C sized sensor. Sony reduced the size of internal circuitry to shrink the camera size and achieve a body weight of just 225g (8 ounces) – nearly six percent lighter than its predecessor, the NEX-3 camera.

"Building on the success of last year's α NEX launch, the new NEX-C3 model takes the idea of 'small camera body, SLR-quality photos' to a whole new level," said Kristen Elder, director of the alpha digital imaging business at Sony. "This camera's brand new, large CMOS sensor and user-friendly interface will allow all photographers, regardless of experience level, to produce unique, custom-styled photographs. The NEX-C3 is a perfect combination of design, performance and creativity that fits a wide range of activities and shooting styles."

The camera has new user-friendly Photo Creativity interface where technical terms like ‘aperture', 'exposure value' and 'white balance' are replaced with the friendlier and more intuitive 'background defocus', 'brightness' and 'color', allowing users to easily create custom-styled photographs. A traditional interface with Aperture/Shutter Priority, Manual and custom functions is always available for experienced users, along with highly customizable soft-keys for programming direct access to important controls.

Other features on the camera are 5.5 frames per second continuous shooting, ISO range up to 12800, 3D Sweep Panorama mode, 202 degrees Sweep Panorama, Anti Motion Blur mode, Hand-held Twilight mode, Auto HDR, Live View 3-inch tiltable LCD, iAuto mode, BIONZ image processor and 400 shots battery life.

The new NEX-C3 ultra-compact digital camera will be available this August in silver, black and pink with an 18-55mm kit zoom lens (model SEL1855) and will cost $650. It will also be offered in black only with a 16mm lens (model SEL16F28) for $600. Sony NEX-C3 is available of pre-order on Amazon.