Microsoft Developing Its Own Windows 8 Tablet PC
Submitted by lalit on June 8, 2011 - 10:33pm.
Rumors are that pressure from Apple iPad’s success is forcing Microsoft to join PC hardware manufacturing. Earlier, Microsoft has developed concept hardwares for Windows operating system and worked with its hardware manufacturing partners like HP and Dell to bring it to the market. However, they have largely stayed away from PC manufacturing and focused on the software side, but that is going to change according to reports from upstream supply chain received by Digitimes. The website posted:
Microsoft is reportedly considering to launch an own-brand tablet PC that features Windows 8 by the end of 2012 with cooperation from Texas Instruments and Taiwan-based OEMs/ODMs, according to sources from the upstream supply chain. However, Microsoft did not confirm the rumor. Microsoft plans to copy its branding strategy from product lines such as Xbox 360, Zune, Kin smartphone and TV, to compete in the tablet PC segment.
Microsoft was one of the first companies to coin the concept of tablet PCs in 2001. But in past 10 years they haven’t achieved much success even though they had over 90% PC market share. In fact, Windows based tablet PC sales were so bad that Apple was able to top 10 years of total Windows tablet sales in just first two quarters of iPad sales. And just few days back Apple announced that in less than 14 months they have sold 25 million iPads.
This development is a direct result of Apple’s meteoric rise in mobile device market and Microsoft’s continuous drop in mobile market. By developing their own tablet PC based on Windows 8 Microsoft is hoping to achieve Xbox like success, but they have to be conscious of Zune and Kin like failures. As except from Xbox, Microsoft’s hardware endeavors have largely been failures.
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