JD Power Ranks iPhone Top in Customer Satisfaction for 2009

Submitted by lalit on May 1, 2009 - 3:23pm.

Apple ranks highest in customer satisfaction, according to the JD Power 2009 Wireless Consumer Smartphone Customer Satisfaction Study. The Study measures customer satisfaction with smartphones across several key factors including ease of operation (30%), operating system (22%), features (21%), physical design (18%), and battery function (9%).

Apple ranks highest among smartphone manufacturers with score of 791 on a 1,000-point scale, performing particularly well in ease of operation, operating system, features and physical design. LG with 772 and Samsung with 759 followed Apple in the rankings.

“As consumers continuously upgrade to mobile phones that allow a full mobile-Web experience, advanced multimedia programs and 3G data downloads, overall handset satisfaction should continue to rise, as these devices tend to make our lives more convenient and prove entertaining,” said Kirk Parsons, senior director of wireless services at JD Power. “It is crucial, however, that manufacturers ensure these features are intuitive and that wireless carriers educate customers to maximize their wireless experience. While manufacturers continue to develop advanced features, they must also continue to provide a high-quality calling experience for their users.”

iPhone with highest customer satisfaction is going in the right direction and with the new features in iPhone 3.0 software overall experience will only improve.
[Via JD Power]