LG today revealed the final design of 55-inch OLED TV, which they claim is the world’s largest and slimmest OLED TV. LG also officials vowed to develop the most advanced commercial OLED TV in the market and to be the first company to bring these TVs to European consumers in the second half of the year.

"In the history of television, there have been very few innovations as impactful as the coming of OLED TV," said Havis Kwon, President and CEO of LG's Home Entertainment Company. "We say THE ULTIMATE DISPLAY because LG OLED TV is truly above all expectations and beyond everyone's imagination with uncompromising picture quality and beautiful design. This year, we plan to make OLED synonymous with LG."

In the new OLED TV, LG used WRGB technology - a 4 Color Pixel technology that relies on a white sub-pixel to perfect the color output. LG says that they used carbon fiber reinforced plastics (CFRP) for the exterior, which helped them to create a final product with a thickness of only 4mm (0.15-inch) and weighed only 10kg (22 pounds).

LG will ship the 55-inch OLED TV in second half of 2012 in Europe. LG aims to price the TV around Euro 8,000 ($10,000).