Jonathan Ive says Current Projects at Apple are his ‘Most Important’ Work

Submitted by lalit on May 23, 2012 - 5:30am.

Apple’s design chief Jonathan Ive, told in an interview with The Telegraph after he received a knighthood in UK that he believes his current projects at Apple are his ‘most important’ design work ever. Shane Richmond wrote on The Telegraph:

Ive has achieved an awful lot and still has a long career ahead of him. Even so, a knighthood is a good time to take stock. If he was to be remembered for just one of his Apple designs, I ask, which one would he pick?

There is the long pause. “It’s a really tough one. A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about.”

Apple is famous for its secrecy about future products. I ask what will happen if the Queen asks about the new iPhone today. Will he have to say, “I’m sorry Your Majesty, we don’t comment on forthcoming products”?

“That would be funny,” he laughs.

In the two part interview on The Telegraph, Jonathan Ive talks about how he got into design at very early age and his focus on simplicity. You can read the part one and part two of the interview here.