Sony has added the new NEX-F3 entry-level mirrorless camera to their highly successful Alpha NEX series. The NEX-F3 features the same excellent 16.1-megapixel Exmor APS HD CMOS sensor found on big brother NEX 5N. The camera also gets new features like a built-in flash and 180 degree tiltable LCD screen.

One of the new party tricks that NEX-F3 brings is the new Auto Portrait Framing feature for creating top-quality portraits quickly and easily. This feature identifies a subject’s position in a composed image, and follows the “rule of thirds” to trim the scene appropriately around the subject’s face, creating a beautifully composed portrait. The cropped portrait is then boosted to full resolution using Sony’s unique By Pixel Super Resolution technology, which uses pattern matching to maintain superb image detail, tones and textures in the photo. Both the original and cropped image files are saved for review.

By Pixel Super Resolution Technology is also used for the “Clear Image Zoom” feature, which digitally doubles the effective magnification of any lens attached to the camera. Ideal for travel and everyday shooting, it’s a great way to boost maximum focal length without carrying extra hardware.

Along with the new camera, Sony has also launched the new SEL18200LE E18-200mm F3.5-6.3 OSS LE telezoom lens that offers a powerful 11x zoom range. Smaller and 12% lighter than the SEL18200 lens, the new E-mount model features Optical SteadyShot to compensate for the effects of hand-shake. It also features Direct Manual Focus to give users precise control over focus settings, resulting in crisp, beautiful images.

The new NEX-F3 compact digital camera will be available this June in silver, black and white with an 18-55mm kit zoom lens (model SEL1855) for $600. The new SEL18200LE telezoom lens will be available this July in black for about $850. Check out the first look video posted by Sony for the new camera and the new lens.