Apple iPhone Captures 72 Percent of Japanese Smartphone Market

Submitted by lalit on April 23, 2010 - 9:06am.

According to MM Research Institute, Japan is the first smartphone market that iPhone now dominates like Apple does with iPod around the world. A new study published by the institute revealed that for the fiscal year 2009 ending in March, iPhone captured 72.2 percent of smartphone market in Japan with 2.34 million units.

Following Apple in second place was HTC with just 11.1 percent market share. In third place it was local smartphone marker Toshiba with 6.8 percent market share. RIM was fourth, Sony Ericsson was fifth and Samsung was sixth.

When it came to overall cellphone market in Japan Apple was ranked seventh behind Sharp (26%), Panasonic (15.1%), Fujitsu (15%), NEC (10.5%), Kyocera (6.1%) and Sony Ericsson (5.5%). MM Research Institute believes that iPhone market share could have been even bigger if the iPhone hadn’t been an exclusive on SoftBank network, which is relatively small compared to NTT DoCoMo and KDDI.

iPhone sales more than doubled in Japan in 2009 when compared to 1.1 million iPhones that shipped a year earlier. Apple also reported that quarterly shipment for Q1 2010 were up 183 percent indicating that iPhone sales continue to rise exponentially. Feature phones dominate Japanese cellphone market, and before iPhone was launched smartphones made up only 2 percent of cellphone market, which has now reached to about 10 percent because of  iPhone’s success.
[Via Macnn]