iPad Snatching Mindshare and Market Share Away From Amazon Kindle

Submitted by lalit on April 22, 2010 - 2:45pm.

Before Apple iPad was launched on April 3rd, many questioned its E-reader capabilities and what kind of market share it will gain as an E-reader. And now within less than three weeks both the questions are answered. iPad is snatching away market share as well as mindshare from previously top selling E-reader Amazon Kindle.

According to analysts, Amazon has sold around 2.5 million Kindles in past two years, whereas, Apple sold more than 500,000 iPads in first week. It is estimated that Apple will sell more than one million iPad units in first 30 days alone, and the total iPad unit sales could cross overall Amazon Kindle sales since launch in less than three months.

When it comes to mindshare, iPad is again winning according to a poll done by Mashable. The website asked readers “Who would win in a fight: Amazon Kindle or Apple iBooks?” Apple iBooks bested Amazon Kindle with 48 percent vote to Kindle’s 36 percent. Only 5 percent said it would be a tie and 11 percent preferred analog format.

Both the market share gain and mindshare increase show that iPad is fast gaining grounds to bring E-books to the forefront, which Amazon Kindle hasn’t been able to do for general public in past two years. It will be interesting to see how iPad sales would rise after Apple launches 3G version of the device later this month and starts offering iPad internationally next month.