Nokia has introduced a new innovative Point & Find service that will enable people to access relevant information and services on the Internet by simply pointing their mobile phone camera at real life objects. The service is in beta version, focusing on movies and is available now to Nokia phone owners in UK and US.

“With Nokia Point & Find, businesses are able to target engaging experiences and calls-to-action to consumers. We believe that this first Nokia Point & Find-based service for movies will add something special to the cinema experience. Simply by pointing their camera phone at a poster for a new movie, people can watch the trailer, read reviews, and find the closest cinema where it is playing,” said Philipp Schloter, General Manager, Nokia Point & Find.

Nokia says that the new Point & Find is an open service platform on which other companies can build innovative customized experiences for the user. The service is very limited now, but imagine a world where you could get information about anything by just pointing your cellphone camera on it. For example, if you are in a foreign country with no knowledge of the language and you want to know what the restaurant in front of you services. You could just point your cellphone camera at the banner of the restaurant and you will get all the information about the restaurant (like menu and rates) on your phone in your native language. The possibilities for this kind of service are endless.