Some Thoughts on Apple Watch Pricing

Submitted by lalit on March 9, 2015 - 8:59am.

It’s never a good idea to say John Gruber is wrong, he is Master Yoda of Apple news/rumors. However, I think he is way off base with his Apple Watch price guesses. Gruber posted on Saturday his final guesses as follows:

  • Apple Watch Sport (all colors, with Sport Band): $349/399
  • Apple Watch, steel, Sport Band: $749/799
  • Apple Watch, steel, Classic Buckle: $849/899
  • Apple Watch, steel, Milanese Loop: $949/999
  • Apple Watch, steel, Modern Buckle (38mm only): $1199
  • Apple Watch, steel, Leather Loop (42mm only): $1299
  • Apple Watch, steel, Link Bracelet: $1499/1599
  • Apple Watch, space black steel, Link Bracelet: $1899/1999
  • Apple Watch Edition, Sport Band: $7499/7999
  • Apple Watch Edition, Modern Buckle (38mm only): $9999
  • Apple Watch Edition, Classic Buckle (42mm only): $10,999

 I think that the prices will be way less than Gruber’s guesses (except for the Apple Watch Sport). The reason for such high prices given by Gruber and everyone else is that Apple Watch and Apple Watch Edition are luxury items and luxury watches cost few thousand dollars specially the gold ones.

From what I have seen of Apple, the company has always strived to bring top tier products within reach of common people. I think Apple is one of the few companies that makes a Bimmer and sales it for the price of Honda Accord. For example, iPhone 4 that was launched in June 2010 was made of glass and stainless steel, which made it look and feel like the most luxurious phone on the market. However, Apple priced the iPhone 4 $500 rather than pricing it few thousand dollars like a Vertu phone (which looked nowhere as good as iPhone 4).

Same goes for every Apple product consider iMac, MacBooks, iPads or even the iPods. The level of fit and finish that Apple brings to its products has never been less than luxurious. Apple products have always been affordable luxury and the same will continue with the upcoming Apple Watch.

So what are my guesses for Apple Watch pricing - We all know Apple Watch Sport will be $349, Apple Watch (Steel) will start at about $500 and none will cost more than $1200, and Apple Watch Edition will range between $2000 to $3000.