iPad 2’s Thinness and Pricing is Making Samsung Rethink Their Tablet Strategy

Submitted by lalit on March 4, 2011 - 4:07pm.

Apple launched the iPad 2 just two days back and its already sending shockwaves through various Android tablet makers. Samsung’s executive vice president of mobile division, Lee Don-joo was the first to come out and acknowledge it today. Yonhap News Agency posted the following after an interview with the executive:

Lee Don-joo, executive vice president of Samsung's mobile division, said that Apple has presented new challenges for the South Korean company with a thinner mobile gadget that is priced the same as its predecessor.
   "We will have to improve the parts that are inadequate," Lee told Yonhap News Agency. "Apple made it very thin."
"The 10-inch (tablet) was to be priced higher than the 7-inch (tablet) but we will have to think that over," Lee added.

If Samsung was planning to price Galaxy Tab 10.1 higher than 7-inch Galaxy Tab priced $749 they seriously need to rethink their approach to tablet market. I seriously don’t understand why all the Android tablets are priced more than iPad. All Android tablets are using cheaper plastic in place of aluminum for casing, they are also using cheaper TN LCD panels in place of higher-end IPS LCD panels used by Apple, and Android is free while Apple invests heavily in iOS development.