VUDU has become the first on-demand movie service to offer high definition movies for download to own on its 1080p Internet Movie Player. The company today unveiled a collection of over 50 HD movies that are available for both rental and download. The movies offered in this collection will be available for purchase in both instant HD and VUDU’s industry leading HDX format at the same price. VUDU claims that HDX is the highest quality on-demand format available anywhere on cable, satellite, broadcast, or the Internet.
"Consumers are clamoring for the ability to own digitally-delivered titles in high definition, especially in our HDX format, and we are excited to be the first in the industry to meet this consumer need," said Edward Lichty, VUDU's EVP of Strategy and Content. "This is a watershed event for the industry as well, signaling the studios' recognition of and confidence in digital delivery as an increasingly important part of their business. We expect to see a continuing expansion of digital rights in the coming months."
High definition titles purchased from VUDU can be stored on the consumer’s VUDU box or in the VUDU Vault, a free online storage option for movies and TV shows that enables consumers to free up disk space while still retaining access to all their purchased titles. The HD and HDX movies are priced between $13.99 and $23.99. HD movies are available for purchase today to all VUDU owners.