Since 2007 computer industry has been very excited about Hybrid Graphics that combines integrated graphics and discrete GPU to offer both performance and better battery life. However, this technology hasn’t seen large-scale adoption, as you have to manually switch graphics settings and have to either restart the laptop or wait sometime for changes to take effect. But that might change as NVIDIA today launched their new Optimus technology, which automatically chooses the best graphics processor for running a given application and automatically routes the workload to either an NVIDIA discrete GPU or Intel integrated graphics.

According to NVIDIA, Optimus Technology instantly directs the workload through the most efficient processor for the job, extending battery life by up to 2 times compared to similarly configured systems equipped with discrete graphics processors (GPUs). When playing 3D games, running videos, or using GPU compute applications the high-performance NVIDIA discrete GPU is used. When using basic applications, like web surfing or email, the integrated graphics processor is used. And the transfer between the GPU and integrated graphics is seamless. The result is long lasting battery life without sacrificing great graphics performance.

Notebooks with NVIDIA Optimus technology will be available shortly, starting with the Asus UL50Vf, N61Jv, N71Jv, N82Jv, and U30Jc notebooks. We have added a video posted by Engadget showing the Optimus technology inaction.