Apple Rumors: Working on 50-inch iTV, Media Event by End of January and Lower Price iPads

Submitted by lalit on January 4, 2012 - 7:45pm.

After Steve Jobs Biography was released everyone knows that Apple is working on a TV that will make it easier to search, surf and watch content. According to Scott Martin of USA Today, Apple is developing a sleek 50-inch model for launch of the new iTV. Scott wrote:

Apple is said to be looking at a 42-inch or larger LCD TV with built-in Wi-Fi. Inside the locked-down studio of Jonathan Ive, senior vice president of industrial design at Apple, there's a slick 50-inch TV, according to the source who worked at Apple.

Scott didn’t give any other details about the iTV in the article, but talked about various content deals Apple will have to make and how other TV makers are preparing to compete with the iTV. It is rumored that Apple will launch the iTV by end of this year.

In other Apple related news, few days back Kara Swisher of All Things D reported that Apple is planning a media related event in New York by end of this month. She also added that the event will be related to iTunes and iBookstore and Apple won’t announce any new hardware at the event. Adding more weight to this news, Clayton Morris posted on his blog that his sources said the Apple New York event will be about education. He posted:

  • This event will focus on iTunes University and Apple in education.
  • The event will be in New York rather than in the Silicon Valley because New York is more centrally located for textbook and publishing.
  • This initiative has been in the making for years.
  • The announcement will be small in size but large in scope: a big announcement in a demure space.
  • I expect at least two large project announcements as they relate to Apple in education.
  • Steve Jobs was intimately involved with this project before his passing. He gave a hat tip to the textbook side of this project in the Isaacson biography.

And finally the lower priced iPad rumor, DigiTimes posted that Apple will continue selling the current iPad 2 model after launch of next generation iPad 3 in coming months. Apple will sell the iPad 2 as the entry level iPad and will drop the price by at least $100 to $399, or may even drop the price by as much as $200 to compete in lower end tablet market at $299 price point.

We have also heard similar rumors, but our sources say that Apple hasn’t yet decided the price points for next generation iPad lineup. However, One thing is for sure if Apple decides to keep the iPad 2 to address the middle and lower end tablet market they will have to decrease the price by at least $100 - $150.